Visitors expect pages to load in under two seconds. Any slower and they're gone—taking their wallets with them. But how do you know if your site is quietly costing you sales?
Today we'll cover five red flags that signal it's time to optimise, plus actionable fixes you can start this week.
Speed isn't just a feature; it's the first impression you give every visitor.
1. Bounce Rates Above 50%
Slow first paint frustrates users. Tools like Lighthouse reveal where scripts block rendering.
2. Mobile Users Complain
Uncompressed images and bulky CSS punish 4G connections. Serve WebP and adopt responsive design.
3. SEO Plateau
Google's Core Web Vitals reward speed. Poor LCP or CLS scores drag rankings down.
4. Checkout Abandonment
Every extra second at payment drops conversions by up to 7%. Streamline third‑party scripts.
5. Server Costs Keep Rising
Inefficient code means more compute. Profiling queries and caching can slash your cloud bill.
Website performance is now table stakes. Fast sites convert more visitors, rank higher, and cost less to run.
Need help implementing performance optimisation for your business? We'd love to discuss how we can create a turbo‑charged site that fits your unique needs.