Business Intelligence Dashboards That Drive Action
Steven Sharp
2024-05-05Dashboards are everywhere, yet many end up as colourful wallpaper—glanced at, then ignored. An effective BI dashboard sparks questions and drives decisions.
Let's outline how to design dashboards that executives actually use.
Start with Business Questions
Define KPIs tied to objectives—e.g., customer acquisition cost, not vanity page views.
Keep It Glanceable
Use clear hierarchies, minimal colours, and avoid dense tables on the landing view.
Add Drill‑Down Paths
Allow users to click into details—conversion funnels, geographic heat maps—when they need context.
"A dashboard's job is to start the meeting, not finish it."
Great dashboards turn data into dialogue. They should raise questions, not just answer them.
Need help implementing BI dashboards for your business? We'd love to discuss how we can create insight‑driven visuals that fit your unique needs.
