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Choosing Between AWS, Azure, and GCP for SMEs

Steven Sharp 5 min read
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The "big three" clouds all promise speed and scale, but each has quirks that could make—or break—your project budget and timeline.

We compare AWS, Azure, and Google Cloud from an SME perspective so you can choose with confidence.

The best cloud is the one that aligns to your workload and wallet.

Pricing Models

AWS bills by the second, Azure by the minute, Google offers sustained‑use discounts—know what suits your workload.

Service Breadth vs. Depth

AWS leads in service count, Azure integrates tightly with Microsoft 365, GCP shines in analytics and AI.

Support & Ecosystem

Marketplace offerings, partner networks, and regional data centres affect compliance and vendor lock‑in.

Cloud choice should match business goals, not popularity charts. The cheapest option upfront may be costliest long‑term.

Need help selecting the right cloud for your business? We'd love to discuss how we can create an optimised cloud strategy that fits your unique needs.

Published on April 03, 2024

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