Stop Losing Deals. See Every Lead. Never Miss a Follow-Up.
Deals falling through cracks because someone forgot to follow up? No visibility into your sales pipeline? Spreadsheets and sticky notes aren't a CRM. We build custom systems that track every lead, opportunity, and customer.
Sound Familiar?
You're losing deals and you don't even know which ones. Someone mentioned they were "going to call that guy back" three weeks ago - nobody did.
Your pipeline is a spreadsheet that's 6 weeks out of date. You can't answer "how many deals are we closing this quarter?" without spending 2 hours digging through emails and notes.
New salespeople have no idea who's been contacted, what was promised, or when to follow up. Your CRM is everyone's memory - and that doesn't scale.
Custom CRM Systems Built How You Actually Sell
We build sales management systems that fit your sales process - not force you into someone else's workflow.
What changes:
- Every lead tracked automatically (no more lost opportunities)
- Automated follow-up reminders (never miss a callback)
- Real-time pipeline visibility (know exactly where your deals are)
- Activity tracking (see what's working, what's not)
- Customer history in one place (no more hunting through emails)
- Mobile access (update from anywhere)
The result: 180% increase in lead conversion. 40% revenue increase. Sales team actually enjoys using it because it's built around how they work.
Solution visualization image
How It Works
Simple, transparent process from problem to solution
Our Process
Week 1-2: Sales Process Audit We shadow your sales team. How do leads come in? What's your qualification process? When do deals typically stall? We map your actual process, not a textbook version.
Week 3-4: Design & Build Sprint 1 You see working CRM at the end of week 4. Your actual leads loaded. Real pipeline visibility. Not a demo - your actual sales tool.
Week 5-10: Iterative Development We build, your team tests, we refine. Every 2 weeks they see new features. We adjust based on how they actually work, not assumptions.
Week 11+: Launch & Training We train your entire sales team, migrate all customer data, and go live. They'll actually use it because it makes their job easier, not harder.
Timeline: Most custom CRMs go live in 10-14 weeks depending on complexity.
Real Results
See how we solved this exact problem for a UK business
Professional Services Firm - From Lost Leads to 180% Conversion
Before: Using spreadsheets and Outlook to track prospects. Losing track of warm leads. Forgetting follow-ups. No visibility into the pipeline. Couldn't answer "how many deals are we closing this quarter?"
What we built:
- Custom CRM matching their 3-stage sales process
- Automated lead capture from website and referrals
- Follow-up task management with reminders
- Email integration (all client communication logged automatically)
- Real-time pipeline dashboard
- Mobile app for updates on the go
After:
- 180% increase in lead conversion rates
- 40% revenue increase year-over-year
- Zero lost opportunities (every lead tracked and followed up)
- Sales meetings take 15 minutes, not 2 hours
- New salespeople productive in 2 weeks, not 3 months
- ROI achieved in 8 months
Sales Director quote: "Off-the-shelf CRMs wanted us to change how we sell. This system was built around our process. The team actually uses it because it makes them more successful, not buries them in admin."
What You Get
Everything you need to solve this problem permanently
Built Around Your Sales Process
We don't force you into someone else's methodology. Your stages, your terminology, your workflow. The system supports how you sell, not the other way around.
Never Miss a Follow-Up
Automated reminders. Task management. Alert when leads go cold. The system nags you so prospects don't slip through cracks. Every opportunity gets the attention it deserves.
Real-Time Pipeline Visibility
Dashboard showing exactly where every deal is. Forecast revenue with confidence. Spot problems before they become disasters. Finally answer "how's the quarter looking?" in seconds.
Your Team Will Actually Use It
Because it makes their job easier, not harder. Mobile updates. Email integration. Quick data entry. Built for salespeople by people who understand selling isn't admin.
"We tried Salesforce - too complex. Tried HubSpot - didn't fit our process. This custom CRM was built exactly how we sell. Our conversion rates jumped 180% in 6 months."
Common Questions
Q: How long does it take to build? A: Most custom CRMs go live in 10-14 weeks. Simple lead tracking systems can be ready in 8-10 weeks. Complex systems with quoting, contract management, and integrations typically take 12-16 weeks.
Q: What does it cost? A: Typical range: £25,000-£55,000 depending on complexity. Simple contact and pipeline management starts around £20,000. Full sales automation with integrations can be £50,000+. Average client ROI: 6-10 months.
Q: Can you integrate with our existing tools? A: Yes. We integrate with your email (Gmail, Outlook), accounting software (Xero, Sage), website forms, and whatever else you use. Data flows automatically.
Q: What if off-the-shelf CRM didn't work for us? A: That's exactly why custom makes sense. Off-the-shelf forces you to adapt to them. Custom adapts to you. We build what you need, nothing you don't.
Q: Will the sales team actually use it? A: They will because we involve them in the build. They see it every 2 weeks, give feedback, request changes. By launch it's "their" system, not something forced on them.
Q: What about mobile access? A: Built-in. Your team can update deals from client meetings, log calls from the road, check pipeline from anywhere. Works on phone, tablet, desktop.