Stop Fighting Your Software. Get Software That Fits.
Off-the-shelf software is "close enough" but never quite right. Your team has built Excel workarounds to fill the gaps. You're paying monthly fees for features you'll never use. Get software built exactly how your business works.
Sound Familiar?
You bought software that was supposed to solve everything. Instead, you're fighting it daily.
It's "close enough" - does 80% of what you need. The other 20%? Excel spreadsheets. Google Docs. Manual workarounds. Your team has to do things the software's way, not your way.
You're paying £200/month per user for features you'll never touch. But you're missing the ONE feature you actually need. Support says "that's on the roadmap" - it's been on the roadmap for 18 months.
Meanwhile, your competitors with custom software built for exactly how THEY work are moving faster. They're not spending 20% of their time working around their tools.
Custom Software Built Exactly How You Work
We build software that fits your business perfectly. Not 80%. Not "close enough." 100% fit.
The difference:
- Built around YOUR processes, not generic workflows
- Only the features you actually need
- Works the way your team thinks
- Integrates with your existing systems perfectly
- You own it - no per-user monthly fees forever
- We add features when you need them, not when vendor gets around to it
What this means: Your team actually enjoys using it. No workarounds needed. No paying for features you don't use. It works FOR you, not against you.
The investment: Yes, custom costs more upfront than off-the-shelf. But total cost over 3-5 years is usually lower (no endless per-user fees). Plus, you get exactly what you need, when you need it.
Solution visualization image
How It Works
Simple, transparent process from problem to solution
How We Build Software That Fits
Week 1-2: Deep Discovery We spend time understanding how your business actually works. Not how software vendors think it should work. How it ACTUALLY works. What are your processes? What makes you different?
Week 3-4: Design & Validate We design the system around your workflow. You see mockups and give feedback BEFORE we build anything. No surprises.
Week 5-12: Iterative Development We build in 2-week sprints. You see working software every fortnight. Test it. Give feedback. We adjust. You're involved throughout, not surprised at the end.
Week 13+: Launch & Ongoing Evolution We launch, train your team, and stick around. Need a new feature in 6 months? We build it. Business changes? Software evolves with you.
Timeline: Most custom business software goes live in 12-20 weeks depending on complexity. Simple tools can be ready in 8-10 weeks.
Real Results
See how we solved this exact problem for a UK business
Sales Agency - From Fighting CRM to Loving It
Before: Using Salesforce. Paying £4,800/year for 4 users. Had to:
- Use external app for proposal generation (another £1,200/year)
- Track commission in Excel (error-prone, 3 hours/month reconciling)
- Use Zapier workarounds to connect to accounting (£600/year)
- Deal with features they never used but paid for
- Their unique sales process didn't fit Salesforce workflows
- Team hated using it, data entry often skipped
Total cost: £6,600/year + 30+ hours/month in workarounds and fixes.
What we built: Custom CRM built exactly for their sales process:
- Integrated proposal generation (templates they actually use)
- Automated commission calculations (no more Excel reconciliation)
- Native integration with Xero
- Mobile-first (their team is always out meeting clients)
- Reporting exactly how they need it, not Salesforce's way
- Only features they use - nothing extra
After:
- One-time build cost: £32,000
- Annual cost: £2,400 (hosting + support)
- Saved £4,200/year in software fees
- Saved 30 hours/month in workarounds (£18,000/year value)
- Team actually uses it (proposal generation up 180%, data entry at 95%)
- ROI achieved in 18 months, massive savings after that
Sales Director's quote: "We're not fighting our CRM anymore. It works exactly how we sell. The team actually asks for new features because they know we can build them."
What You Get
Everything you need to solve this problem permanently
Built Around YOUR Process
Not generic workflows that kind of fit. YOUR exact process, built into software. The way you think, the way your team works, the way your business operates. No compromises.
Only What You Need
No bloated feature lists you'll never use. Just the functionality you actually need. Want to add something later? We build it. Simple, focused, effective.
You Own It
No per-user monthly fees climbing forever. You pay once to build it, small annual fee for hosting and support. As you grow, your software cost doesn't explode.
Evolves With Your Business
Business changes? Software changes with it. New feature needed? We build it in weeks, not "we'll add it to the roadmap." You control the roadmap.
"We were spending more time working around Salesforce than actually selling. Now we have a CRM built exactly how we sell. The team loves it. Best investment we've made."
Common Questions
Q: Isn't custom software expensive? A: Upfront, yes - typically £20,000-£75,000 depending on complexity. But calculate 3-year total cost:
Off-the-shelf example:
- £50/user/month × 10 users × 36 months = £18,000
- Plus: Zapier/integration tools = £3,600
- Plus: Workaround apps = £2,400
- Plus: Time wasted on workarounds = £15,000+
- Total: £39,000+ and you still don't have exactly what you need
Custom example:
- Build: £35,000 (one time)
- Hosting/support: £2,400/year × 3 = £7,200
- Total: £42,200 and you have EXACTLY what you need
After year 3, custom gets dramatically cheaper. Year 5 total: custom £54,000 vs off-the-shelf £75,000+.
Q: How long does custom software take to build? A: Most business applications: 12-20 weeks. Simple tools: 8-10 weeks. Complex enterprise systems: 5-8 months. We give exact timelines after understanding your needs.
Q: What if you build it wrong? A: You see working software every 2 weeks. We course-correct early, not at month 6. Fixed-price quote protects you from overruns. We don't get paid until you're happy.
Q: What happens if our needs change? A: That's the advantage of custom - we change it. New feature? We build it. Process changed? We update it. You're not stuck with "not on the roadmap."
Q: Can we integrate with what we already use? A: Yes. We build integrations with your accounting, CRM, e-commerce, whatever you're using. Clean data flow, no workarounds.
Q: What if you go out of business? A: You own the code. We host it, but you can take it elsewhere anytime. We also provide full documentation and handover to your future developers if needed.