Native app budgets can stretch thin, yet people still expect quick, app-like experiences. Enter the progressive web app (PWA): a website that behaves like a mobile app without the app store hurdles.
Here’s what makes PWAs work and why they’re worth considering for engagement.
Progressive web apps deliver a native-like feel without the native-app cost.
Installable without app stores
People add your site to their home screen straight from the browser, and there’s no app store commission to pay.
Work offline and send notifications
Service workers cache files so pages load even on the Tube. Push notifications bring people back.
One codebase, every device
Maintain one PWA rather than separate iOS, Android and web apps, which cuts both cost and time to launch.
PWAs combine the reach of the web with much of the feel of a native app.
If you’re deciding between a PWA and a native app, tell us what your users need to do. We’ll tell you which we’d build and why. There’s more on the mobile apps we build.