Brand and press kit

01 · Logo

Logo versions

The logo is the mark, a ring around a face drawn from five bars, set beside the word “Dataface” in Source Sans 3 SemiBold. Use the files exactly as they are: never redraw the mark or re-type the word.

Use the navy logo on white and light backgrounds, the white logo on navy, and the black logo for one-colour print. Use SVG wherever you can; the PNG files are for tools that can’t take SVG.

Lockup, navy

White and light backgrounds: pages, documents and slides.

SVG: Lockup, navy PNG: Lockup, navy

Lockup, white

Navy and other dark backgrounds, including Navy 900.

SVG: Lockup, white PNG: Lockup, white

Lockup, black

One-colour print on light backgrounds.

SVG: Lockup, black

Mark, navy

Square spaces where the lockup won’t fit, from 32 px or 5 mm.

SVG: Mark, navy PNG: Mark, navy

Mark, white

The mark on navy. From 200 px or 50 mm, use the optical version in the download, drawn slightly lighter so it doesn’t look heavy.

SVG: Mark, white PNG: Mark, white

App icon

Profile pictures, app stores and home screens. Upload it square: a platform’s circle crop gives the round icon.

SVG: App icon PNG: App icon

02 · Logo

Clear space

Leave clear space of 4u on every side of the logo. u is the logo’s own unit: the weight of the ring and of each bar, one sixteenth of the ring’s diameter.

So 4u is a quarter of the ring’s diameter, which on the lockup is a quarter of its height. Nothing goes inside it: no text, no edges and no other logos.

The dashed line marks 4u on every side: a quarter of the logo’s height.

03 · Logo

Minimum sizes

Minimum logo sizes on screen and in print
Version	Screen	Print
Lockup	24 px tall	7 mm tall
Mark	32 px	5 mm

Below 32 px, use the favicon, which is drawn for 16 to 24 px. The full five-bar mark blurs at that size.

Actual size on screen: the lockup at 24 px tall and the mark at 32 px.

04 · Colour

Colour

Brand navy

HEX
#003369

RGB
0 51 105

CMYK
C100 M84 Y34 K20

The logo, buttons, links and the bars of the motif.
Navy 900

HEX
#001D3D

RGB
0 29 61

CMYK
C100 M87 Y45 K55

Large dark areas: hero bands, the footer, title slides and share images. The white logo goes on it.
Gold

HEX
#FFC300

RGB
255 195 0

CMYK
C0 M26 Y94 K0

The one accent: a fill under navy text, once per view.
White

HEX
#FFFFFF

RGB
255 255 255

CMYK
C0 M0 Y0 K0

Pages, and the white logo on navy.

Print. The CMYK values are starting points for coated stock (FOGRA39). Ask the printer for a hard proof: uncoated stock prints navy lighter and duller. For one-colour print, use the black logo set to K100, so it prints on the black plate alone.

Gold is a fill under Navy 900 text, at most once in any view: a main button, a highlighted price or a single chip. Never gold text, gold icons, gold motifs or gold in the logo.

05 · Type

Type

Two typefaces, both free under the SIL Open Font License:

Source Sans 3 for everything you read: headings in SemiBold (600) and text in Regular (400). The wordmark is set in it too.
Source Code Pro for labels and numbers: short labels in capitals, and figures that have a source.

Word, PowerPoint and Google Docs list the family as “Source Sans Pro”. Where neither typeface can be installed, use Arial.

Source Sans 3

Dataface Ltd, Glasgow

Source Code Pro

Est. 2019 · Glasgow

0123456789

06 · Press

Writing about Dataface

The name is Dataface: one word, with a capital D only. Not DataFace, DATAFACE or Data Face. The company is Dataface Ltd.

In one line: Dataface is a Glasgow AI consultancy that helps businesses save time and money and make better decisions with AI, from strategy to working systems.

In a paragraph: Dataface Ltd is an AI and software consultancy based in Glasgow, founded in 2019. It helps businesses in the UK and the USA put AI to work on real jobs: reading documents, sorting enquiries, answering questions from their own data and moving work between systems, with people kept on the decisions that need judgment. It also builds the custom software, integrations and data systems behind that work.

Company details: Dataface Ltd · Registered in Scotland SC631408 · 6th Floor Gordon Chambers, 90 Mitchell Street, Glasgow G1 3NQ.

Press and partner enquiries: info@dataface.uk

07 · Use

Do and don’t

Do

Use the logo files as supplied, in SVG wherever you can.
Keep 4u of clear space around the logo.
Put the navy logo on light backgrounds and the white logo on navy.

Don’t

Stretch, squash or rotate the logo.
Re-type the wordmark or change its typeface.
Recolour parts of the logo separately.
Move the mark away from the word, or resize one without the other.
Add outlines, shadows, fades or gold to the logo.
Write the name in capitals.

08 · Files

Downloads

Logo files (SVG and PNG)
Lockups, marks, app icons and favicons. ZIP, 1.5 MB.
Share image
PNG, 1200 × 630 px, for link previews.

Need a format that isn’t here, or not sure whether a use is right? Email info@dataface.uk.